"A ballet dancer wins the lead in "Swan Lake" and is perfect for the role of the delicate White Swan - Princess Odette - but slowly loses her mind as she becomes more and more like Odile, the Black Swan."
To portray this in the poster...
-Natalie Portman (the girl in the poster), if you ignore the crack, she looks elegant and innocence. From the white feathers on the side of her hair and her flower earring, it shows kindness. From that you can judge that she is playing as princess Odette.
-However, the crack on her face. The effect it gives out is like a porcelain crack. Porcelain are pottery that has very detail designs, showing how elegant and perfect it is. Though it is fragile.
The crack on her face shows that she is no longer portraying her kindness and innocence, her inner side is coming out. It creates mystery, like is she turning evil, seeking revenge? With the fact that it is only part of her face cracked, it shows that she already losing part of herself or the role as princess Odette. Such as if she continues to crack and turn into pieces, who knows what will happen, will something crazy like a monster unleash?
-Her eyes, every part of the poster colour is dull down, but her brownish yellow eyes with long lashes is sharp. It can easily catches your attention. One of the reasons for making her eyes sharp could be that, to show that she is like a hawk, knows her target and is sharp or can easily attract anyone attention. Grabbing people attention so she maybe able to use them as part of her plan or for something else.
-The typography, "Black Swan" is written in Bold, in Arial Black font . I think this is done to show that this film is no ordinary ballet film. As you normally don't hear about a black swan. So making the title thick and bold, tells the audience that this story is about a BLACK swan. It creates questions for the audience, such as is anyone going to die? Is she evil? What will happen? Does it link with Swan Lake? Is it happy? What made princess Odette turn bad? Why?
-The colour, the black background to make Natalie Portman stand out more, along matching the typography. It gives out a mysterious thrilling mood.
The use of the colour white, to show she is a swan, making her looks flawless.
-Overall this poster simply looks perfect and Natalie Portman looks flawless. But with the crack, it shows she is not perfect. It makes the audience want to know what happens and why. As the atmospheric the poster gives out, does not seem pleasant, like something big is just about to happen.